Portage + Pine was a start-up attempt engaging consumers with local makers, retailers and services in hopes of stimulating the local economy and community through connecting consumers with each other and with the makers of their favorite products and experiences.
We're a collective of adventurists who create meaningful interactions with local makers.
Our goal at P+P is to create an engaging, compelling and relevant experience for both brands and adventurists alike. Success is not measured by profits, but by the impact we have on society and the environment.
Every year during the holidays Tartan Marketing makes a donation to a local charity. This past holiday season they chose ArtBuddies – an organization dedicated to helping children from low-income families find their imagination and courage to pursue their dreams through creating art alongside a mentor.
Since the donation is given in the name of Tartan’s many clients they work for throughout the year, each receive a gift in light of the donation.
Because Tartan hopes to encourage their clients to pursue the same creativity and imagination ArtBuddies instills in their kids, a Moleskine notebook was designed around the idea of “Inspire”.
Gift Set Art Direction, Design & Illustration:
Labels & Stickers
Hand-pulled Silkscreen Gift Bags
The Twin Cities are known for their diverse culture, beautiful landscapes, extensive trail systems, and vibrant arts communities.
To fully experience this, information on how and where to participate needs to be available. I believe not all of this information is accessible. And if it is, it's not easy to navigate.
VitaMN has been a great resource for most of this information in print and online. They have an extensive database on music venues and dining, news and events and curated content. But something they lack is a competitive and refined mobile experience. With everyone always on the go, this element is crucial to success.
Although they have a somewhat workable mobile site, I propose to build a mobile application to allow them to support the content they already provide, while giving them the opportunity to take on another level of content no other competitor has explored– Parks and Activities.
Through partnering with National Park Service and integrating Social Sharing & User Review platforms, I would incorporate these overlooked parks and outdoor activities into our hectic, digital culture in hopes that people will again find them relevant and enriching to their lives here in the Twin Cities.
Take a look at some example screenshots below.
Aside from my standard design services, I specialize in type and illustration. The combination of these two interests has bred my love for custom lettering.
Interested in a custom lettering project?
Album Illustration & Design
I wanted to make snarky art about love and I happened to need some screenprinting practice.
I displayed the resulting series in a small, intimate gallery setting on Valentine’s Day 2013 (for extra irony) accompanied by a playlist of late 50’s/ early 60’s love songs (for extra cheesiness).
To purchase any of these prints, go here.
Event Branding, Promotion, Planning
Power from the sun
"Great River Energy (GRETM) will construct 650 kilowatts (kW) of new solar energy installations by mid-2015."
During my time freelancing for Tartan Marketing, our creative team created a brand to introduce their solar power efforts.
These concepts are among 30+ (submitted by 4 designers) that were internally reviewed. Three of these five, Co-op Solar (x2) and GOSOLAR!, were presented to the client. None shown here were chosen as a final.
A collaborative project made up of myself and two others.
We were asked to rasterize any image our hearts desired onto a 7’ x 22’ wall.
Make our tomorrow today.
An event based start-up aimed at encouraging the community to engage in the social and environmental issues of our time through day-to-day incorporated activities and contributions.
"Elevating daily activities into social, economic and environmental impact for developing world communities. We design events, sell products, and tell stories to improve the lives of people living on less than $4 per day."
Experimentation with drawing-to-vector illustrations, color and abstracted wood grain.
I made a logo for Your Dad’s Band.
They like rock music, beer, being manly... and they really like beards.
They asked for a flyer and a logo with a rushed timeline of three days. I gave it to them in three formats, on a t-shirt, and a finalized logo in just six hours. How's that for quick turn-around?
Flyers (Print & Digital)
The Dads recently decided to throw their awesome logo on a banner that hangs behind them while they play.
I did not contribute to the banner design, only the logo.
As the student designer at Northwestern College, I was given the opportunity to work with the CMS Manager and Senior Designer during the concepting phase of the development process.
Arkray USA Brand Concepts